In recent years, there has been a significant shift in consumer preferences wards natural approaches to healthcare. This trend has been driven by a degree of scepticism or dissatisfaction in relation to conventional medicines and their associated costs, as well as the perception that natural substances are less harmful than conventional medicines. This growing trend has led individuals to seek alternatives to conventional medicines and to explore various natural approaches to the management of their health.
The role of pharmacists in relation to natural health products. Report from an international insight board. (2023)
